WHY NOVEL PROTEINS ARE THE NEW SUPERSTARS IN PET NUTRITION

Published by Jenny R.
0 min read. Updated Oct 30, 2025

When it comes to nutrition, pets deserve the same level of care and variety as we do. That’s where novel proteins come in,  and at The Paw Grocer, we're leading the pack.

Table of Contents:

    What Are Novel Proteins?


    Novel proteins are meat sources that your pet hasn’t commonly been exposed to. Unlike traditional proteins like chicken or beef, novel options such as duck, goat, kangaroo, and sardines offer a fresh and often hypoallergenic alternative for cats and dogs.

    Why Choose Novel Proteins?


    - Perfect for Sensitive Tummies: Pets with food intolerances or allergies to common proteins may thrive on novel proteins. They’re less likely to trigger inflammation, itchiness, or digestive issues.
    - Great for Elimination Diets: Vets often recommend novel proteins for elimination trials to pinpoint food sensitivities. It’s a clean, simplified way to reset your pet’s diet.
    - Natural Variety: Just like us, pets get bored! Rotating proteins supports better nutrient variety and keeps mealtime exciting.


    Whether your pet is picky, has allergies, or just deserves the very best (and they do), we’ve got a treat they’ll love — and maybe even break into the cupboard for.

    Written by
    Jenny Richards

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