If your dog or cat is constantly scratching, licking their paws, or struggling with ear infections or tummy upsets, food allergies could be the reason. It’s heartbreaking to see them uncomfortable, but the good news is, small changes (like switching to cleaner, allergy-friendly treats) can make a big difference to their health and happiness.
In this guide, we’ll walk you through how food allergies work, why novel proteins are so effective, and which treats from our Black Label Range are specially crafted for sensitive pets.
UNDERSTANDING FOOD ALLERGIES IN PETS
Food allergies and intolerances are increasingly common in both dogs and cats. They often develop after pets are repeatedly exposed to the same proteins, like chicken or beef over time. Their immune systems begin to see those proteins as “foreign,” triggering inflammation that can cause itchy skin, ear infections, and digestive issues.
Because treats are given in small amounts, they’re easy to overlook, but even a tiny daily snack can prolong symptoms. Switching to single-ingredient treats made from novel proteins (ones your pet hasn’t eaten before) can help reset their system and calm allergic flare-ups.
WHY NOVEL PROTEINS ARE THE GAME CHANGER
A novel protein is simply a meat your pet hasn’t tried yet, think kangaroo, goat, duck, or wild boar. These proteins are less likely to trigger allergies because your pet’s immune system hasn’t developed a sensitivity to them. If you’re interested in learning more about how novel proteins benefit pets and how to choose the right ones, read our other article here.
At The Paw Grocer, we specialise in freeze-dried novel protein treats that are nourishing, clean, and completely irresistible. Our Black Label range is carefully developed for pets with sensitivities, allergies, or refined tastes made from premium, single-ingredient meats sourced from Australian farms.
MEET THE PAW GROCER BLACK LABEL RANGE
Each protein in our Black Label range offers unique nutritional benefits and suits both dogs and cats.
KANGAROO
Kangaroo is iron-rich, and one of the most hypoallergenic meats available. Great for pets with sensitive digestion and helps maintain energy and muscle tone.
WILD BOAR
Wild boar is a nutrient-dense, gamey option full of essential amino acids. Ideal for pets needing variety or reacting to common farmed meats.
PORK
Gentle on digestion and highly palatable, pork makes an excellent alternative to chicken, especially pork tongues and pork hearts. They’re naturally balanced in protein and fat for steady energy.
DUCK
Perfect for pets with skin sensitivities. Duck is rich in B vitamins and healthy fats that nourish the skin and coat while being tasty enough for picky eaters.
GOAT
Mild, lean, and easy to digest, goat is one of the least allergenic meats, ideal for pets with multiple sensitivities.
HOW TO INTRODUCE NEW TREATS SAFELY
When trying a new protein, take it slow. Offer one type of treat at a time and observe your pet’s reaction over a few days. Look for signs like less itching, calmer digestion, or improved energy levels.
🐾 Paw Parent Tip: Introduce new proteins gradually alongside a balanced, allergy-friendly diet and plenty of fresh water. If allergies are severe or persistent, check with your vet before making dietary changes.
WHERE TO FIND THE PAW GROCER BLACK LABEL RANGE
You can shop our Black Label allergy-friendly treats directly from our website or find them at Petbarn stores and online.
Each treat is made in Australia using responsibly sourced meat with no grains, no fillers, and no nasties.
TREATS THAT DO MORE THAN TASTE GOOD
At The Paw Grocer, we believe treats should do more than make your pet happy, they should help them thrive.
That’s why our Black Label range is designed to support sensitive systems, aid digestion, and keep pets feeling their best. Made from real, Australian meat and nothing else, they’re a simple, natural way to care for your pet.
