When it comes to treats, health is important — but taste is everything. At The Paw Grocer, we hear it all the time:
"My cat broke into the cupboard to get more!" "My dog spins in circles when he hears the pack crinkle!"
So what makes our treats so irresistible?
It’s All in the Freeze Drying
Our treats are freeze-dried, not baked or cooked — and that makes all the difference.
- Locks in Freshness & Aroma: Freeze drying removes moisture without using heat. This means the meat’s original aroma, texture and flavour remain intact and your pet can smell (and taste) the real deal.
- Preserves Nutrients: Heat-based cooking can degrade vitamins, minerals, and amino acids. Freeze drying keeps them stable, so your pet gets the full nutritional benefit of their treat.
- Intense Meaty Taste: Because we only use single-ingredient proteins, there’s nothing to mask the natural flavour and freeze drying amplifies it.
- Crunchy or Crumble-Ready: Whether you serve them whole or sprinkle over meals, our treats are light, dry, and naturally delicious.
Why Pets (and Pet Parents) Love Us
- Cats are obsessed. Dogs too.
- Nothing artificial, just meat.
- Low odour for humans, high aroma for pets.
- Perfect for training, meal toppers, and bribery.
If your pet hasn’t tried our freeze-dried duck, goat, kangaroo or sardines yet… just don’t leave the pack unattended. You’ve been warned!