{"title":"Freeze Formed","description":null,"products":[{"product_id":"freeze-dried-serene-cat-calming-treats","title":"Serene Freeze Dried Treats - Cat Calming Treats 50g","description":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eCALM SUPPORT WITH REAL CHICKEN.\u003c\/strong\u003e\u003cbr data-start=\"286\" data-end=\"289\"\u003e\u003cstrong\u003eNOTHING UNNECESSARY.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"313\" data-end=\"575\"\u003eIntroducing a simple, functional treat to help support calm, settled moments for your cat. Made with Australian chicken and thoughtfully formulated with L-Theanine, these treats are designed for everyday situations like travel, vet visits, or changes in routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"313\" data-end=\"575\"\u003eMade with Australian chicken as a single protein source\u003c\/li\u003e\n\u003cli data-start=\"313\" data-end=\"575\"\u003eEnriched with L-Theanine to support calm behaviour and emotional balance\u003c\/li\u003e\n\u003cli data-start=\"313\" data-end=\"575\"\u003eGently freeze formed and freeze dried to retain natural nutrients and flavour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eOur Chicken Thighs are full of nutrients!\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eL-Theanine is an amino acid known to help support relaxation\u003c\/li\u003e\n\u003cli\u003eChicken provides a highly palatable, easy-to-digest protein cats naturally enjoy\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eFreeze formed and gently freeze dried to help preserve nutritional integrity while keeping a light, crunchy texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is Freeze Formed?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 12.0pt;\" class=\"MsoNormal\"\u003eUnlike extruded treats, which are often cooked under high heat and pressure, \u003cb\u003eFreeze Formed\u003c\/b\u003e treats begin with whole animal proteins that are minced, formed, and gently freeze dried. This process helps retain natural proteins, fats, and flavours while delivering a clean, shelf-stable product. \u003cb\u003eFreeze Formed\u003c\/b\u003e treats have exceptional palatability as well as nutritional integrity.  This format represents a more natural, transparent, and sustainable approach to next generation treats for cats \u0026amp; dogs.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eOur Recommendations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1233\"\u003eServe as a daily treat or during times when your cat may need extra support to stay calm and comfortable.\u003c\/p\u003e\n\u003cp data-start=\"1235\" data-end=\"1394\"\u003eFeed 1 - 2 pieces per day. Always supervise feeding and ensure access to fresh water. This product is intended as a treat and should not replace a balanced diet.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFREE SHIPPING FOR ALL ORDERS IN AUSTRALIA OVER \u003cmeta charset=\"utf-8\"\u003e $99 \u003c\/strong\u003e\u003c\/p\u003e","brand":"thepawgrocer","offers":[{"title":"Default Title","offer_id":46992637427897,"sku":"PG705160","price":19.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/1353\/8745\/files\/TOP_-_Cat_-_Serene_50_-_1x1_copy.webp?v=1786005850"},{"product_id":"freeze-dried-bright-cat-dental-support","title":"Bright Freeze Dried Treats - Cat Dental Support","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eEVERYDAY ORAL SUPPORT, MADE SIMPLE.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eMade with Australian chicken as a single protein source\u003c\/li\u003e\n\u003cli\u003ePowered by \u003cstrong\u003eAscophyllum nodosum seaweed \u003c\/strong\u003e- a natural ingredient clinically shown to reduce plaque, fight tartar, and freshen breath from the inside out.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently freeze formed and freeze dried to retain natural nutrients and flavour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhy this formula works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eAscophyllum nodosum is a natural marine seaweed traditionally used to help support oral hygiene through daily feeding\u003c\/li\u003e\n\u003cli\u003eChicken provides a highly palatable, easy-to-digest protein cats enjoy\u003c\/li\u003e\n\u003cli\u003eFreeze formed and gently freeze dried to help preserve nutrients while creating a light, crunchy texture cats love\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is Freeze Formed?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 12.0pt;\" class=\"MsoNormal\"\u003eUnlike extruded treats, which are often cooked under high heat and pressure, \u003cb\u003eFreeze Formed\u003c\/b\u003e treats begin with whole animal proteins that are minced, formed, and gently freeze dried. This process helps retain natural proteins, fats, and flavours while delivering a clean, shelf-stable product. \u003cb\u003eFreeze Formed\u003c\/b\u003e treats have exceptional palatability as well as nutritional integrity.  This format represents a more natural, transparent, and sustainable approach to next generation treats for cats \u0026amp; dogs.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eOur Recommendations\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1063\" data-end=\"1154\"\u003eUse as a daily treat to support your cat’s oral care routine alongside regular dental care.\u003c\/p\u003e\n\u003cp data-start=\"1156\" data-end=\"1315\"\u003eFeed 1 - 2 pieces per day. Always supervise feeding and ensure access to fresh water. This product is intended as a treat and should not replace a balanced diet.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFREE SHIPPING FOR ALL ORDERS IN AUSTRALIA OVER \u003cmeta charset=\"utf-8\"\u003e $99 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e","brand":"thepawgrocer","offers":[{"title":"Default Title","offer_id":46993132880057,"sku":"PG705163","price":19.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/1353\/8745\/files\/TOP_-_Cat_-_Bright_50_-_1x1_33bf5a59-c273-4d16-b0f4-95203aac06d5.webp?v=1786005923"},{"product_id":"freeze-dried-tinkle-eze-cat-urinary-support","title":"Tinkle Eze Freeze Dried Treats - Cat Urinary Support","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cstrong\u003eURINARY SUPPORT WITH REAL CHICKEN\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong style=\"text-align: center; font-size: 1rem;\"\u003eNOTHING UNNECESSARY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing a simple, functional treat to help support your cat’s urinary health. Made with Australian chicken and thoughtfully formulated with cranberry extract, these treats are designed for everyday support, especially for cats prone to urinary sensitivities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1rem;\"\u003eMade with Australian chicken as a single protein source\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1rem;\"\u003eEnriched with cranberry extract to support normal urinary function\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1rem;\"\u003eGently freeze-formed and freeze dried to retain natural nutrients and flavour\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eOur Urinary Treats are full of nutrients!\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCranberry extract is traditionally used to help support urinary tract health and maintain normal pH levels\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eHigh-quality protein from Australian chicken supports overall health and wellbeing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eFreeze-formed and gently freeze-dried to preserve nutrients while delivering a light, crunchy texture cats enjoy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is Freeze Formed?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 12.0pt;\" class=\"MsoNormal\"\u003eUnlike extruded treats, which are often cooked under high heat and pressure, \u003cb\u003eFreeze Formed\u003c\/b\u003e treats begin with whole animal proteins that are minced, formed, and gently freeze dried. This process helps retain natural proteins, fats, and flavours while delivering a clean, shelf-stable product. \u003cb\u003eFreeze Formed\u003c\/b\u003e treats have exceptional palatability as well as nutritional integrity.  This format represents a more natural, transparent, and sustainable approach to next generation treats for cats \u0026amp; dogs.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eOur Recommendations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eServe as a daily treat or during times when your cat may need extra urinary support\u003c\/p\u003e\n\u003cp\u003eFeed 1 - 2 pieces per day. Always supervise feeding and ensure access to fresh water. This product is intended as a treat and should not replace a balanced diet.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFREE SHIPPING FOR ALL ORDERS IN AUSTRALIA OVER \u003cmeta charset=\"utf-8\"\u003e $99 \u003c\/strong\u003e\u003c\/p\u003e","brand":"thepawgrocer","offers":[{"title":"Default Title","offer_id":46993155096761,"sku":"PG705162","price":19.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/1353\/8745\/files\/TOP_-_Cat_-_Tinkle_Eze_50_-_1x1_631722ee-bfef-4e1d-9beb-6d7167770021.webp?v=1786006000"}],"url":"https:\/\/thepawgrocer.com\/collections\/freeze-forned.oembed","provider":"thepawgrocer","version":"1.0","type":"link"}